Important Information/Google 101: Stop Searching and Start FINDING/Our goals today .../The Biggest Mistake/Top 15 search terms of 2000 /What most parents notice /What I notice /Slide 8/Slide 9/Slide 10/wordtracker.com/The Second Biggest Mistake/Three questions/What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?/YAHOO IS NOT A SEARCH ENGINE!/Directories/What directories are good for .../What directories AREN’T good for .../Search Engines have three parts:/Slide 20/Slide 21/Directories v Search Engines/The Second Biggest Mistake -- Restated/Top search sites – January 2002/Which ones are directories?/Secondary results/How the sites stack up/Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!/The Third Biggest Mistake/searchenginewatch.com/Search engine rule #1/Search engine rule #2/Use quotes for phrases/Search engine rule #3/Use the + sign to require/Search engine rule #4/Use the - sign to exclude/Search engine rule #5/The five rules/Advanced Google Searching Made Easy/Google Advanced Search/Title searches at Google/Slide 43/Site searches at Google/Slide 45/URL searches at Google/Slide 47/A sample Google search/Related searches at Google/Slide 50/Slide 51/Fair Use Disclaimer/Slide 53/Slide 54
