The WWW syndrome: If you want to redo your website because you *feel* you need to be more out there and because everybody is doing it or to flash the WWW on your business card, these are not good enough reasons! If you don't know yet what is your unique opportunity - wise to refrain until you do.

The web is not a linear media on a temporal continuum it's more like an *on* and *off* signal media.

If you want to be part of the *on* signal do your homework and be ready to invest patience, professionalism and money to remain *on* and gain the confidence of your target audience.

Conclusion:

Knowing your business is what got you where you are today. But today and onward - knowing your audience is what will keep your website/business/career going.

Written by Carole Guevin
Carole Guevin is editor of netdiver network and chief imagineer" of Soulmedia

Why Redo a WebSite/The 6 Second Pitch/Eye Candy Mythology/Defining Your Objectives/The WWW Syndrome