2. Other Vendor Referrals - - If your industry requires multiple vendors to support a solution for your customers, it may be possible to form alliances with complementary, non-competitive vendors to exchange leads, promote each others’ products/services, or any number of other mutually beneficial relationships. The leads generated from such activities can be quite good (some times almost the same quality as customer referrals.) The downside is that managing such alliances can be quite time-consuming and the lead flow can be unpredictable.

3. Public Relations -- these are generally very high quality leads for sales, because there is nothing like having your company's product/service mentioned by a trade journal or other media outlet as part of an article on a related topic. The trouble, of course, with PR is that it is very inconsistent -- you rarely know when an editor or reporter is actually going to mention you in an article, even with a full-blown PR effort.

4. Direct Mail -- This generates some pretty high quality leads because of the precision with which you can target your audience. There are lists available for rental that include virtually any prospect profile that your product/services will do best with and you can mail based upon any geographical conditions that you would like. You can mail letters, self-mailers, postcards, or other mail pieces to generate leads for your offerings. Further, due to the nature of this medium, it also allows for easy testing of various components of the mailing piece that allows for further fine tuning of the entire approach.

Website Lead Generation/Introduction/A Better Mousetrap/Referrals and Other Methods/More Methods You Can Try/Conclusion